Roll up and stand out in the latest t-shirts and apparel from Santa Cruz Skateboards. The Santa Cruz Flamed Not A Dot men's short sleeve regular fit t-shirt features small front and large back Santa Cruz Flamed Not A Dot logos printed in soft hand ink. Based on the original artwork from Jim Phillips Sr.. Santa Cruz has been manufacturing iconic skateboards and apparel since 1973. Innovative skateboards and artwork from the beginning 'til the end.